AT New Media reveals another Worms licensee

IGS makes collectable plush key rings inspired by the video game series.
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IGS' Worms key ring plush line launches with four products – Original Worm, Army Worm, Pirate Worm and the Super Sheep. The initial lines will be followed by additional Worms plush in a variety of sizes.

"These products are fantastic and are part of the long-term plan to build the Worms merchandising programme to evolve with the games themselves," said Simon Kay, CEO of Worms' licensing agent AT New Media.

"Worms is a perfect fit for collectables and there are very few game brands that can offer the depth of themes and customization these guys can."

Read the full story on ToyNews.

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