Atlantyca Entertainment to launch Geronimo Stilton Easter Eggs in Italy - Licensing.biz

Atlantyca Entertainment to launch Geronimo Stilton Easter Eggs in Italy

The eggs, launching in time for the Easter holiday this spring will contain a variety of Geronimo Stilton Classic stationery and will be available in mass market and specialty stores across Italy.
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Atlantyca Entertainment has struck a deal with the Italian bakery and confectionery firm Cerealitalia to launch a line of Geronimo Stilton Easter Eggs.

The eggs, launching in time for the Easter holiday this spring will contain a variety of Geronimo Stilton Classic stationery and will be available in mass market and specialty stores across Italy.

The deal between the pair was signed by Marco Piccinni, licensing manager at Atlantyca Entertainment.

“Cerealitalia is known for creating the most novel recipes in one of the most advanced state-of-the-art supported factories, producing a variety of scrumptious creams, chocolates and cereals; products made only of the highest excellence,” said Piccinni.

“We are proud to add them as our newest licensing partner and look forward to working with Cerealitalia’s creative team to produce beautifully fun chocolate Easter Eggs jam-packed with Geronimo Stilton goodies that young fans will adore.”

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