Milan-based Atlantyca Entertainment has launched a dedicated web presence for its popular Geronimo Stilton character.
The new portal - which can be found by clicking here - features a variety of Geronimo Stilton-themed games and activities, a social community for children and links to the collection of licensed merchandise.
It will initially be launched in seven languages - English American, Italian, French, Dutch, Flemish, Catalan and Chinese.
Claudia Mazzucco, Atlantyca CEO, said: "We are excited to invite children into this immersive, 360-degree Geronimo Stilton experience that allows them to participate in his world and share their experiences directly with online friends.
"The Geronimo Stilton marketplace provides an exceptional opportunity for the brand's licensees to communicate directly with Geronimo's fans to give them up to the minute information on the latest products, while at the same time soliciting responses on the brand and their products."
Partners on board include Universal Home Entertainment, Giochi Preziosi, Gut and De Agostini Group.