Atlantyca moves Geronimo Stilton into beauty arena with new perfume line - Licensing.biz

Atlantyca moves Geronimo Stilton into beauty arena with new perfume line

New launch will coincide with the release of new Kingdom of Fantasy book.
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Atlantyca Entertainment has teamed up with beauty products specialist So.di.co for the launch of a new Geronimo Stilton perfume.

Geronimo Stilton: Kingdom of Fantasy is the first in a line of children's beauty products which will be rolling out for the brand, with So.di.co also introducing shower foams, gels and travel sets.

The perfume launch is timed to coincide with the arrival of the new Kingdom of Fantasy book - Grande Ritorno nel Regno della Fantasia, published by Edizioni Piemme.

So.di.co has previously worked with Atlantyca to produce a line of children's personal care products - such as shampoos, hair gel and soaps - for the classic Geronimo Stilton brand.

"The children's perfume category is an extremely popular retail item and continiously growing, and has become a must have for young kids everywhere," said Rachel Geraci, licensing manager at Atlantyca. "So.di.co is a key licensing partner for us, dedicated to producing only the highest quality products that are genuinely natural and safe for children.

"It's important for us to create a product that parents will gladly put their trust into."

Claudia Colomboni, marketing manager, added: "We are sure that the Scent of Fantasy line is just the beginning of a line of successful products which will involve children."

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