Atlantyca moves Geronimo Stilton into beauty arena with new perfume line

New launch will coincide with the release of new Kingdom of Fantasy book.
Publish date:
Social count:

Atlantyca Entertainment has teamed up with beauty products specialist for the launch of a new Geronimo Stilton perfume.

Geronimo Stilton: Kingdom of Fantasy is the first in a line of children's beauty products which will be rolling out for the brand, with also introducing shower foams, gels and travel sets.

The perfume launch is timed to coincide with the arrival of the new Kingdom of Fantasy book - Grande Ritorno nel Regno della Fantasia, published by Edizioni Piemme. has previously worked with Atlantyca to produce a line of children's personal care products - such as shampoos, hair gel and soaps - for the classic Geronimo Stilton brand.

"The children's perfume category is an extremely popular retail item and continiously growing, and has become a must have for young kids everywhere," said Rachel Geraci, licensing manager at Atlantyca. " is a key licensing partner for us, dedicated to producing only the highest quality products that are genuinely natural and safe for children.

"It's important for us to create a product that parents will gladly put their trust into."

Claudia Colomboni, marketing manager, added: "We are sure that the Scent of Fantasy line is just the beginning of a line of successful products which will involve children."


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.