Atlantyca Entertainment has inked a deal with QMI to bring Geronimo Stilton and The Little Prince into the financial world.
Characters from the two brands will now be featured on a series of pre-paid cards offered by the Poste Italiane.
This is the second time that Geronimo Stilton has teamed with Poste Italiane. The Italian mouse-author was honoured in spring 2010 with the release of a special stamp, as part of the Europe 2010: Book for Kids celebratory stamp collection.
This is the first deal with QMI for The Little Prince, for which Atlantyca is the exclusive Italian licensing agent for the classic and animated series.
"We are honoured to, once again, be partnering with Poste Italiane," said Rachele Geraci, licensing manager at Atlantyca. "After the successful release of the Geronimo Stilton stamp, we knew that this would be another popular promotion for both Geronimo and 'Le Petit Prince'. We anticipate a great response for both of these highly loved brands."
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