Atlantyca takes on Funny Face in Italy - Licensing.biz

Atlantyca takes on Funny Face in Italy

Fitz Roy Media appoints the firm as agent in all product categories.
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Atlantyca Entertainment will act as licensing and merchandising agent in Italy for the property.

Signed in January 2010, the agreement grants Atlantyca the rights to licence Funny Face-branded merchandise across all product categories including publishing, music, toys and games, food and beverage, promotions, advertising, and home video, among others.

Licensing director for Atlantyca Maria Giovanna Gurrieri said: “Funny Face is a terrific property that is poised to capture a whole new generation of loyal fans among kids, tweens and teens.

“We are pleased to welcome these delightful characters into our stable of proven concepts for kids and look forward to delivering the Funny Face brand of humor to fans throughout Italy.”

“Atlantyca Entertainment is the premiere purveyor of entertainment for children and young adults in Italy," added Fitz Roy Media CEO Hamp Hampton.

"We are proud to have the Funny Face characters represented by a company whose incredible success in the marketplace is marked by such well-known properties as Geronimo Stilton.”

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