A new agreement finalised at this year’s Licensing Show will see Atlantyca manage the licensing and merchandising programs for Mouk in Italy.
The agent will explore opportunities in all key licensing categories including stationery, home wears, gift, novelties, games, and apparel.
“Atlantyca is always drawn to book-based properties that have such strong character appeal and whose creative storytelling captures the imagination of children everywhere,” said Atlantyca’s licensing manager Rachele Geraci.
She added: “Mouk is such a wonderfully innovative property, we are so thrilled to be working with Millimages and look forward to developing licensing campaigns throughout Italy that will enhance the fun of Mouk’s wordly adventures even further.”
Laurence Papon, Head of Licensing at Millimages added: “Mouk is proving to be hugely popular around the globe and we are excited to be working with Atlantyca to produce a range of new licensed products that will be available to consumers across Italy.”
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