Aurora grabs Dragon line - Licensing.biz

Aurora grabs Dragon line

Stop-motion pre-school series inks first licensing deal for plush toys.
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Scholastic Media has signed up its first licensee for stop-motion pre-school show Dragon.

Aurora World will be the exclusive plush licensee for the property, which was recently signed up to a second season on Qubo.

Aurora will produce plush in various sizes for the US market, as well as backpacks and pillows, plus mini-pet carriers. The collection is due to hit shelves early next year and will be available at specialty and gift retail outlets across the US.

Scholastic has big plans for the Dragon brand. The company is looking to grow awareness with licensees in additional categories such as apparel, footwear, games and interactive.

Dragon is based on the books by children's author Dav Pilkey, who also created Captain Underpants, and follows the adventures of a blue dragon who views life from a slightly different angle.

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