AUSTRALIA: Crocs head to the beach

Professional beach volleyball operator signs up footwear company as sponsor.
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AVP, the professional beach volleyball operator, has signed up Crocs as the official tour title sponsor and exclusive footwear sponsor of the new Crocs Tour Australia through to 2012.

According to Sportbusiness, highlights of the deal will include print and TV advertising for Crocs, branded retail and event-site activation and Crocs outfitting for athletes and staff.

In addition, Crocs will receive event-site signage, retail space and other promotions, plus tickets and hospitality.

"Our relationship with Crocs has been mutually beneficial since the beginning - Crocs footwear and beach volleyball events have highly complementary demographics and marketing styles, and we are confident that the Crocs Tour Australia, as well as Crocs' diverse line-up of comfortable, functional beach-style footwear, are well positioned to capitalise on the outdoor adventure lifestyle in Australia," said Leonard Armato, CEO and commissioner of the AVP.

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