AUSTRALIA: Lego's new Haven

Haven Licensing to handle toy company's presence in Australia and New Zealand territories.
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Haven Licensing has bolstered its portfolio, revealing that it will now be handling toy company Lego in Australia and New Zealand.

One of the biggest agencies in Australia, Haven already handles such brands as Sesame Street, Hi-5, Marvel Heroes, Bob the Builder, Thomas & Friends, Dora the Explorer and Bratz amongst others.

Haven has offices in Melbourne and Sydney, with staff split into dedicated divisions covering brand management, retail, promotions and FMCG.

"We are very excited to have Haven as a new member of our family," said Stephanie Lawrence, director of licensing for The Lego Group said on Inside Retailing. "They immediately understood the brand, the creativity and passion it instills in children and, most importantly, how to develop a team of partners in the territory who will bring that passion to life at retail through the development and marketing of high quality, brand-relevant products."

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