AUSTRALIA: Thomas & Friends remains in pole position

Hit's pre-school licence continues year-on-year growth with sales up 13 per cent.
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Hit Entertainment has revealed that Thomas & Friends has remained in the number one position for another year in Australia, according to latest GFK data.

For December, Thomas & Friends was ranked as Australia's top pre-school licence, with year to date sales up more than 13 per cent.

The growth of the property is attributed to its strong broadcast performance on ABC and Nickelodeon, plus a solid licensing programme driven by Haven, the Australian agent for Thomas & Friends.

"Thomas & Friends is now an intrinsic part of our pre-school culture," said Peter Byrne, executive VP of consumer products international, Hit Entertainment. "There is no other pre-school property in the industry today that shares its rich heritage, timeless appeal and such a loyal following.

"Thomas & Friends continues to be a brand that is trusted by parents and loved by children all over the world and we're thrilled that the property continues to go from strength to strength in Australia."

Tom Punch, MD of Haven Licensing, added: "Thomas is a perennial brand in Australia, much loved by kids, parents and grandparents. You could say it is a rite of passage for young Aussie kids to fall in love with Thomas & Friends and immerse themselves in his world."

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