Australian toy licensee on board for Hit brands

Big Balloon picks up Bob the Builder and Fireman Sam.
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Hit Entertainment and Haven Licensing have signed up Big Balloon as the new Australian toy licensee for Fireman Sam and Bob the Builder.

The company will distribute the ranges from Character Options.

The Fireman Sam range will include play-sets, vehicles and figurines. It hits TRU stores this week, followed by Big W in October.

Meanwhile, the Bob the Builder line will be available from January 1st 2012.

"We are delighted to sign this licensing agreement with Big Balloon," said Tom Punch, MD at Haven Licensing. "The new toy range has been extremely successful in the UK and overseas markets and we are confident Big Balloon's strong retail relationships will extend the brands' reach into new channels and provide a strong platform for growth."

Chris Loverso, sales and marketing director at Big Balloon, added: "We are extremely excited to be appointed master toy licensee for both Fireman Sam and Bob the Builder."

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