Australia's Peter Alexander launches exclusive Garfield sleep wear line

The line has been launched in stores across Australia and New Zealand as part of its Famous Cats and Dogs in store theme.
Publish date:
Social count:

Australian fashion retailer Peter Alexander has launched an exclusive new sleep and loungewear collection based on the popular animated character, Garfield.

The line has been launched in stores across Australia and New Zealand as part of its Famous Cats and Dogs in store theme.

The range spanning men, women and children lines features lounge pants and t-shirts, trunks, pyjama sets and baby onesies.

Garfield is also featuring on all Peter Alexander window displays throughout the campaign that currently features on the retailer’s social media channels including Facebook which boasts over 16.9 million fans.

“It wouldn’t be a famous cats and dogs theme without Garfield,” said Peter Alexander.

“And we have so much in common. I hate Mondays, Garfield hates Mondays. I love lasagna and Garfield loves lasagna. So I just had to include Garfield in my new sleepwear collection.”

Mark Paul, MD of Global Licensing, the licensing agent for Garfield across Australia and New Zealand, added: “We are very fortunate to work with such an outstanding retail partner as Peter Alexander to bring this exciting new clothing range to market.

“Garfield is an example of a classic brand with wide appeal across all ages and he has significant untapped merchandising potential.”


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.