Whilst many from the licensing world will be busy spending the weekend getting pampered and prepared for the Licensing Industry awards, there will be a group of highly trained and motivated athletes in peak condition looking to tackle Tough Mudder North.
On Saturday, September 12th, Aykroyds & Sons will be entering a team of 12 employees (known as the Aykroyd Avengers) to tackle the Tough Mudder.
This gruelling 12 mile obstacle course will test the team's physical strength, mental grit and team work.
The aim being for all 12 to complete the course as a team and in the process raise money for The Brain Tumour Charity.
"We are always looking at new and fresh ways to raise money for a charity that’s very close to our hearts," said Sion Aykroyd.
"Tough Mudder was mentioned and at some point we must have thought it was a good idea. It is by far the toughest challenge Aykroyds have attempted but we are all very much looking forward to it and couldn't think of a better charity to be raising money for."
The firm has set up a just giving page (https://www.justgiving.com/AykroydsAvengers) for anyone that would like to show their support to the 12 Aykroyds employees and the Brain Tumour Charity.