Baby Genius teams with United Legwear

Branded shoes now being developed for launch in spring 2011.
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Pacific Entertainment has signed a new deal with United Legwear Company for a collection of infant and toddler shoes featuring the Baby Genius musical brand.

The new three-year agreement - which follows on from a separate deal secured in April between the two firms - will see United Legwear launching the shoes in spring 2011.

"We are pleased to be working with United Legwear to further the reach of the Baby Genius brand with innovative new footwear products that incorporate the Baby Genius mission, 'music makes a difference'", said Larry Balaban, CEO at Pacific Entertainment.

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