BabyTV adds Benelux agent

Mulder Total Marketing Concepts on board to develop consumer products drive in territory.
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BabyTV has appointed Mulder TMC (Total Marketing Concepts) as its licensing and merchandising agent in the Benelux region.

The firm will focus primarily on the Dutch-speaking markets across key product categories for infants and toddlers, including toys and games.

"We have received a lot of positive feedback from both retailers and potential licensees in the Benelux with regards to BabyTV's lovable brand and IP assets," said Ralf Kies, director of licensing and merchandising for the firm. "We look forward to expanding our retail presence across the Benelux, building on Mulder TMC's existing network of relationships and contacts."



BabyTV launched in the UK in 2003 and rolled out into international countries two years later in 2005. Within two years, the channel was available in all five continents.

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