BabyTV expands its publishing business - Licensing.biz

BabyTV expands its publishing business

New deal signed with V&R Editoras in Latin America and renewed with Itsyourstory in the UK and Ireland.
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Fox International's BabyTV channel has secured two new deals in the publishing sector - with V&R Editoras in Latin America and Itsyourstory in the UK and Ireland.

In Latin America, the first four BabyTV books from V&R are on sale already in Mexico, with retailers on board including Sanborns and Gandhi Bookstores. The deal with V&R was negotiated by Fox One Stop Media Licensing & Merchandising.

Meanwhile, in the UK, Itsyourstory has renewed its licence to sell to two book titles featuring BabyTV's Draco and Tulli characters. The books have regularly featured on the firm's list of bestsellers.

"We are delighted to expand our publishing range, building on V&R's retail presence across Latin America and continue to connect with our viewers in the UK and Ireland through Itsyourstory's photo personalised books," said Ralf Kies, director of global licensing and merchandising for BabyTV.

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BabyTV

BabyTV launched in the UK in 2003 and rolled out into international countries two years later in 2005. Within two years, the channel was available in all five continents.

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