Products for BabyTV - the international TV channel for babies and toddlers - have gone on sale in Russia for the first time.
The first ten DVD titles from the My First Years Library are now available across the country, following a deal with Noviy Disk.
The BabyTV DVD collection includes 30 titles in total.
"This is our first step into building visibility for our brand at retail in Russia," said Ralf Kies, director of global licensing and merchandising for BabyTV. "Negotiations with further local partners are already underway and we are committed to expanding our range of merchandise in this country."
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