BabyTV secures Sudocrem on-pack deal

Branded balls to be offered on jars of skin healing cream in exclusive promotion.
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BabyTV branded balls will be offered on-pack with Sudocrem skin healing cream, as part of a new promotional partnership with Forest Healthcare.

A PU ball will be supplied with each 125g and 250g of Sudocrem from this November. The promotion is exclusive to Etos stores, the second largest drug retailer in Holland with 550 outlets.

It will be supported through the retailer's mailouts and flyers, which reach over 70 per cent of Dutch households.

The promotion will run for two weeks on 18,500 Sudocrem jars.

"We are delighted to partner with two household name brands like Sudocrem and Etos for this campaign, and give our target group the opportunity to engage with BabyTV's characters and IP in a fun and engaging way," said Ralf Kies, director of licensing and merchandising for BabyTV.

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BabyTV

BabyTV launched in the UK in 2003 and rolled out into international countries two years later in 2005. Within two years, the channel was available in all five continents.

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