www.whats4lunchclub.com website contains a wealth of information, including text from the Department of Health Food in Schools ‘What’s for lunch? guide’, to help adults to pack healthier lunches for their children.
The new site also allows visitors to join the What’s For Lunch? Club, giving them access to more packed lunch ideas, yummy recipes and competitions to win lunchware prizes.
There is also a games zone containing printable activities, designed to be added to children’s lunch boxes. The website will be updated regularly.
www.whats4lunchclub.com is being promoted via a swing tag on all of Spearmark’s lunch bags and boxes as well as via a targeted consumer press campaign.
The new site has gone live at a time when there is heightened concern regarding the issue of nutrition for children – a recent study by Leeds-based academics suggests one per cent of packed lunches taken by primary school children meet the nutritional standards set for school meals, and that crisps, sweets and sugary drinks still lead the way over healthy options.
Alex Bloom, commercial director at Spearmark, said: "Healthier lifestyles and the continued battle for healthier packed lunches remain a key focal point with media, consumers and retailers alike.
"This, together with the success of our What’s For Lunch? booklet, launched back in 2006, have compelled us, as leading manufacturers of children’s lunch ware, to continue to promote healthier packed lunches and drive the UK one step closer to encouraging their children to eat more healthily."