Backpacks and bags due from Skechers - Licensing.biz

Backpacks and bags due from Skechers

Shoe specialist extending range following deal with Global Design Concepts.
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Lifestyle footwear firm Skechers is aiming to grow its portfolio, sealing a deal with Global Design Concepts for branded backpacks, messenger and tote bags.

Rolling out in the autumn, the new line will be available in department, specialty, sporting goods and general athletic footwear stores in the US and Canada.

"It's our goal to continue leveraging the branding power of Skechers to reach our consumers across an increasingly diverse assortment of product categories," explained Michael Greenberg, president of Skechers.

Dan Sabbah, president and CEO of Global Design Concepts, added: "We've wanted to partner with Skechers because the brand has a remarkably strong extensive reach. Skechers is a perfect match for our quality product and we feel consumers who love Skechers footwear will be very excited about the new line of branded bags."

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