Nelvana Enterprises has signed a video on demand deal with Tel Aviv-based Puff TV for The Backyardigans.
The agreement will see the popular pre-school programme added to the channel’s extensive VOD portfolio. It covers 40 episodes to a number of major western European territories including France, Germany, Italy, Spain, Belgium and the Netherlands, as well as to Israel, Hong Kong and Taiwan.
The Backyardigans – which features five friends who put their imaginations together to turn their backyards into fantastical settings as they sing and dance their way through numerous adventures - is broadcast on Nick Jr in the UK.
“The Backyardigans is definitely a leading series that will boost our Puff TV awareness in our target markets,” said Yuval Kalati, VP of content at Puff TV. “With the Puff TV channel, children will be able to play and interact with their favourite characters for the first time through VOD.”
Doug Murphy, president of Nelvana Enterprises, added: “We are excited to team up with Puff TV to launch The Backyardigans on VOD. The popularity of the series continues to build and its availability on VOD will only add to its growing international appeal.”