Badly Behaved Bear is a success

Solid market share for new comedy drama series starring Neville the Bear.
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Having launched on BBC1 at the beginning of September, Bear Behaving Badly is racking up the audience numbers.

Across the first three weeks on air, the series achieved an average market share of 22.5 per cent for children aged four to nine (8.8 per cent higher than the timeslot benchmark) and an average market share of 21.8 per cent of children aged four to 12 (8.5 per cent higher than the timeslot benchmark).

In both age demographics, Bear Behaving Badly – which stars Nev from Smile TV – attracted 26 per cent of the total available UK audience, more than any of the competition channels. The show has also ranked as the second most popular children’s series on BBC1 among four to nine year-olds and the most popular in the four to 12 range during June 1st through to August 31st.

“Bear Behaving Badly has proved fantastically successful in our children’s autumn line-up on BBC1,” said Anne Gilchrist, creative director for CBBC. “The well crafted stories and slapstick comedy work perfectly for our young audience.”

Worldwide rights for the show are handled by Darrall Macqueen parent company Southern Star International. A toy line based on the Neville character launched in the UK in 2006 through BBC Worldwide/Golden Bear with further product lines planned.

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