Bagdasarian partners with PGS for Alvinnn!!! and The Chipmunks licensing plan

Two firms will work together on the licensing and merchandising strategy for the new CG-animated show.
Publish date:
Social count:

Bagdasarian Productions has partnered with PGS for its upcoming series Alvinnn!!! and The Chipmunks around the world, excluding North America. 

PGS will now work closely with Bagdasarian Productions on the licensing and merchandising strategy and all aspects of the brand’s development and consumer products roll out. 

“The global response to our new television series has been unbelievably exciting,” said Ross Bagdasarian, CEO of Bagdasarian Productions.

“Janice and I have been incredibly impressed with everything that PGS has accomplished with our latest iteration of the Chipmunks franchise and we felt very confident in extending our business relationship to include licensing and merchandising.

"We are looking forward to collaborating with them on some exciting and innovative programs around the world.”

The new CG show Alvinnn!!! and The Chipmunks marks the return of the brand to television after 20 years away. 

“It’s a tremendous privilege to be representing a legacy brand like The Chipmunks,” said Guillaume Soutter, PGS president.

“This is a property that has been popular with three generations of kids and families, generating billions in music, TV, video/DVD and box office sales. It’s a dream property for buyers, especially with the fresh, contemporary look Janice has created for the show. 

"We are very proud and excited to be working with Ross and Janice on the roll out of the new Chipmunks L&M program.”

PGS will showcase the new Alvinnn!!! and The Chipmunks licensing and merchandising program at the upcoming Licensing Expo in Las Vegas, June 17th to 19th, at booth #D146.


1_The Gees pic.jpg

PGS bags The Gees

French distribution outfit to represent Studio Hari property across TV, video, licensing and merchandising.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.