Baking brand Green's gets a revamp

New packaging, refined product and big name licences boost the range.
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One of the leading firms in the baking sector, Green's has undergone a relaunch of its full product range.

Packaging for the company's entire line has been redesigned to meet with the developing taste of the modern baker and Green's consumer. As well as the modern design, Green's has introduced a unique feature which will enable the customer to detach one side of the box in order to display the recipe separately.

In addition, Green's says it will be the first to include a decorating tube in all the kids' products along with an activity sheet.

New products, such as lemon and choc orange gooey centred muffins, soft and chewy cookies with Belgian milk chocolate and Rocky Road, have also been added to the collection.

The firm has a strong portfolio of licensed product, too including Barbie, Dennis the Menace, Doctor Who, Dora the Explorer, Tom & Jerry, Noddy, Thomas the Tank Engine and Scooby-Doo.

As part of the relaunch, it will also be introducing two new properties - In the Night Garden and Tweety Pie.

"The relaunch of the Green's range is part of our ongoing commitment to today's baker and we are confident from our extensive research and experience of the category that we have created a recipe for success," said Sara Gardner, category development controller, home baking at Kerry Foods.

"The fresh new look and key features are designed to provide the perfect solution for busy parents and keen bakers, and we look forward to providing our customers with, not only a refined product, but also entertainment for the family to enjoy together."

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