Bakugan boost for Turner

Details of EMEA consumer products roll out of Cartoon Network's boy's brand revealed.
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Turner CN Enterprises has unveiled the full details of the the EMEA roll out strategy for its popular Bakugan property.

Following the success of the show in the US, UK and France, the consumer products programme will be lead by Spin Master's toy range.

Over 50 deals across a variety of product categories have now been agreed in the EMEA region by Turner CN Enterprises on behalf of Nelvana.

Multi territory deals have been inked with Warner Home Video for DVD and Royer SA for footwear. Panini has signed a pan-European deal for stickers and IMC will be distributing electronic toys and stationery.

Local licensing activity is also strong. For example, apparel partner Fashions UK and stationery and paper goods licensee GB Eye are on board in the UK, while Giochi Preziosi will be leading the same category in Italy.

Nordic partners include Folaget Phabel (publishing), Toptoy (partywear/dress-up) and KEM (DVD), while Germany has Beltex for bedding, Undercover for stationery and Bip for confectionary.

Meanwhile, France has TV Mania for apparel and Thermopyles for publishing, while Noriel has signed up for the publishing category across Central and Eastern Europe.

"We are thrilled to be representing Nelvana on the EMEA roll out of the Bakugan licensing programme," said Alan Fenwick, VP of Turner CN Enterprises for Europe, Middle East and Africa. "Our primary objective is to work with all Bakugan licensees to replicate the amazing success of the brand in Japan and the US, but also to build a solid programme that will ensure longevity at retail.

"There are still opportunities to become involved and we would welcome discussions with innovative licensees who are interested in working with us to maximise the full potential of the Bakugan brand."


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