Bananas in Pyjamas push bolstered by new master toy

Endemol appoints Golden Bear as key partner as licensing programme builds.
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Endemol has appointed Golden Bear as the exclusive master toy partner for Bananas in Pyjamas in the UK, Ireland, Europe, Middle East, Africa and Latin America (excluding Brazil).

The company will begin to roll out product from autumn 2012, including plush and plastic toys with the inclusion of electronic and mechanical devices.

To read the full story on sister site ToyNews Online, click here.

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