Barbie golf line debuts

Range of branded clubs, balls, tees and visors to roll out in the US aimed at four to nine year-old girls.
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Barbie is teaming up with Cougar Golf in the US for a new line of golfing equipment especially designed for girls.

The golf sets will be available in two different sizes, incorporate shorter shafts and girl-specific features. One set includes 36-inch to 46-inch clubs for four to six year-olds, while the other includes 46-inch to 56-inch clubs for girls aged six to nine.

The sets include a driver, iron, putter, carrying bag (with an picture of Barbie), USGA approved golf ball, a visor, six wooden tees and three ball markers.

Colours such as pink, purple, blue and yellow have been chosen, while the sets will also be decorated with the likes of flowers, hearts and butterflies.

The sets start at $39.99, while a set with a free-standing golf bag will also be available from February for $49.99.

Additional items will include a six-piece golf ball pack, featuring two designs.

The line was officially launched over the weekend at the 2008 PGA Merchandise Show at the Orange County Convention Center in Orlando, Florida.

"We know golf continues to grow in popularity among girls and it is a great way for girls to get active while participating in an activity with their families and friends," said Juan Gutierrez, senior director of Mattel Brands Consumer Products.


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