BARBIE SPECIAL: Licensee guide - Licensing.biz

BARBIE SPECIAL: Licensee guide

We check out just some of the new Barbie product available.
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Amscan

Amscan has a line of new Bridal and Princess Barbie costumes for girls aged three to eight from Christy’s By Design.

The Princess Barbie pink costume comes with sparkles, a silver bow and bell-style cap sleeves. The designs are in line with the activity currently surrounding Barbie in the Pink Shoes. The costume is completed with a silver and pink jeweled mini crown and a ‘mini me’ princess costume to fit a Barbie doll.

Meanwhile, the white Barbie Bridal costume comes with hot pink bows, off the shoulder cap sleeves, a white veil and a miniature costume for Barbie.

Amscan also has a collection of Barbie foil balloons, including various Mini Shape lines, Barbie Pattern standard and Barbie Love Hearts designs.

01908 288500

Bonnier Publishing

Bonnier will be releasing four new Barbie products this year, further expanding its range.

Releasing this month (June) is the Barbie Make & Create Calendar (£4.99) and following in August will be the Barbie Pet Parlour Playscene Pack (£5.99). This includes one activity book, one press out book and a fold out scene.

Arriving in September will be the Barbie Sleepover Pack (£6.99). It will include a 16-page planner, one sheet of stickers, a 16-page Memory Book, five invitations and envelopes, all presented in a card folder.

Finally, Barbie Let’s Celebrate Christmas (£4.99) also arrives in September and will include 16 pages, plus eight pages of scented stickers and gatefold.

01243 531660

Character World

Barbie has always been a popular brand for the homewares and textiles specialist. Character World’s new single panel duvet has listings in Littlewoods, Asda, Tesco and Express Gifts and will be available for autumn/winter 2013. The firm says that it expects the product to “fly off shelves”, as it brings a modern twist to a popular licence.

Tim Kilby, brand director at Character World, says: “Barbie is the world’s most popular doll and as a result licensed Barbie products continue to do well in retail. New products are being released regularly, as well as media content from Mattel such as feature length films.

“The iconic Barbie image has really cemented itself as a key brand over the past 50 years and its popularity has translated to a number of licensed properties.”

0845 004 9217

Copywrite Designs

Copywrite Designs is launching a number of new Barbie stationery products for 2013. All of the items are described as ‘girly and fabulous’ and focus on Barbie’s loves: Pink, Frills and Fashion.

The line includes the Barbie Art Pod (featuring paints and colouring posters) and the Creativity Set, which comes in a special gift bag and is crammed full of ‘glitter and shine’.

The Letter Writing Set comes with secret notepaper, envelopes and stickers, while the Complete Art Pack has over 60 art components stored inside a carry case for art on the move.

There is also a Poster Art Set (containing A3 posters featuring Barbie fashion images), a Filled Stationery Backpack and two Fluffy Pens.

Current listings are with Argos, Tesco, Asda and Toys R Us.

01908 618811

Gemma

Gemma has launched a range of Barbie birthday cards covering ages three, four, five, six and seven, female relations and two general happy birthday captions.

In addition, the company has wrapping paper – available in flat wrap – with a repeat pattern of Barbie, plus a party range for the ultimate Barbie-themed gathering.

The collection comprises everything girls need to celebrate their special occasion including table covers, lootbags, plates, cups, invitations and napkins.

01264 388400

Green’s Cakes

Green’s originally teamed up with Mattel to become Barbie’s cake mix partner back in 2003. Ten years later and with three million units sold, its fair to say that the partnership has been a resounding success. 

The vanilla cupcake kits are available at Tesco, Asda, Sainsbury’s, Co-Operative Food and independent retailers, priced at £1.79.

The recipe is designed to be as easy as possible (just add eggs, butter and water). In addition, inside the pack is a special Barbie activity sheet packed with puzzles, jokes and craft suggestions, plus a sticker sheet.

01784 223473

HTI

HTI rolls out its Barbie & Me line of role-play toys for autumn/winter, around the two themes of ‘doll’icious’ food preparation and ‘glamtastic’ glam up.

The Doll’icious Barbie & Me Coffee n Smoothie Shop includes cakes, plates and a mini coffee shop for Barbie, with a mini coffee cup, smoothie cup, cupcake and plate. Meanwhile, the Glamtastic Barbie & Me Colour Change Nail Bar includes 20 pretend stick on nails in the case, plus a sheet of Barbie icon stickers to decorate nails, two bottles of play nail polish, an emery board and toe dividers.

Both lines will be backed by TV ads from August through to November.

In addition, HTI also has a range of Barbie 10”, 12”, 14” and 16” bikes, in-line skates, quad skates and helmet and protection pads.

01253 775684

Hy-Pro

The Barbie Glo Glo Tri Scooter is designed for ages three and up and features super bright multi sequence flashing LED lights for extra sparkle.

For little rock chicks, the Barbie Rock n Roll Scooter offers improved maneuverability, allowing girls to tilt the handlebars and lean the way they want to go. It also has three wheels for extra stability.

Finally, Hy-Pro also has the Barbie Inline Scooter, featuring a white and pink design. The adjustable handlebars allow the scooter to grow with the child.

01582 500846

IMC Toys

IMC has a wide range of Barbie products in the electronics category including intercom telephones, a guitar, keyboard, recording microphone and walkie talkies among other products.

The two Barbie Intercom Telephones have shoe-shaped receivers to let girls talk and listen at the same time for hours. The Electric Rock Guitar has eight different rhythms, a distorting device and different lights; the Keyboard has a record and playback function; while the Recording Microphone has pre-recorded melodies and sound effects.

Finally, the Soft Secret Diary contains a raft of different accessories such speakers to connect to an MP3 player, a notebook, pen, MP3 pocket and removable bag.

01904 720908

KIDdesigns

Sales of the Barbie Hug n Heal Pet Doctor have exceeded one million pieces in the US, Canada, UK and Ireland.

The assorted pets are waiting for a loving home and need someone to take special care of them and keep them healthy. Girls simply need to press the puppy’s head, back and paw to activate different sounds, while the toy will respond to the bottle, bone and tissue accessories. Flip the cast inside out to see the puppy’s paw go from hurt to heal.

Each puppy comes with a carrying bag to hold the pet and accessories such as stethoscope, thermometer, milk bottle, bone, syringe and tissue.

01702 329866

Mega Bloks

After the successful UK launch in March, Mega Bloks Barbie is debuting an extended product line for autumn/winter 2013. The collection is one of the biggest ever product launches for Mega Brands, and, by developing and expanding the range, it is encouraging girls to build the Barbie world that they could only previously imagine.

A second series of collectable mini-fashion figures will be introduced for A/W, including eight new characters. The Barbie & Friends Assortment features new themes, so that play possibilities become even more open-ended for girls aged four to ten years.

A new buildable vehicle, the Build n Play Glam Scooter, has also been added, to stimulate active and adventurous play. The Build n Store Storage Case – to carry blocks, accessories, mini-fashion figures and building plates – has also been introduced.

New themed sets include the Build n Play Tropical Resort, with buildable pier and accessories such as buildable jet skis and dolphins. In line with the fashion element of Mega Bloks Barbie, the Build n Play Glam Salon is a two-storey set with multiple build options, so that girls can lay out the salon any way they wish and glam up Hair Fun Barbie and Summer.

One of the larger offerings for A/W, the Build n Play Horse Stable includes accessories and special features, including a horse and pony, jumps and grooming station.

The biggest addition to the range comes in the form of the Build n Play Super Star Stage, with real flashing lights and four different songs to listen and dance to. Microphones, guitars, a DJ booth, keyboard and working elevator are included.

Products already available in the Mega Bloks Barbie line include the Barbie and Friends Mini-Fashion figures, Fashion Stand, Ice Cream Cart, Convertible, Pet Shop, Fashion Boutique, Beach House, Pool Party and Luxury Mansion.

01844 350033

Pedigree Books

2012 was a great year for the firm’s Barbie annuals, with over 50 per cent more copies printed and on the market.

The year, in addition to the regular Barbie Annual, Pedigree is offering a new publication – the Barbie Sticker & Poster Activity Annual. It features almost 50 pages of Barbie fun and activities, with over 100 stickers included.

The Barbie Annual 2014 will be available from August 1st, including a mix of profiles, brand information, activities, games, quizzes, colouring and more. Also included will be a free Barbie mask to add extra value.

01392 427799

Rudolf Stein

Rudolf Stein has developed an exclusive jewellery range with Argos, which is says is fully in line with current fashion trends and also incorporates the strong and classic looks of the Barbie brand.

There are four lines: a jewellery set, stud earring set, charm bracelet set and a statement necklace. All products come packaged in an exclusive Barbie-branded jewellery box.

The full range will be featured in the Argos autumn/winter catalogue from July.

0117 972 5361

Universal Pictures (UK)

Barbie home entertainment has gone from strength to strength over the past two years. It is currently the number two non-theatrical home entertainment kids brand franchise in the UK, with 2012 delivering the biggest ever year for Barbie on DVD.

With a re-focused year-round marketing campaign, the latest offering is Barbie: Mariposa & The Fairy Princess. It will launch on DVD and Blu-ray on August 26th, with the DVD featuring a limited edition Mariposa charm.

Universal Pictures (UK) distributes the entire Barbie catalogue, which comprises 25 titles.

enquiriesuk@nbcuni.com

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