Barbie Store opens in Argentina

Mattel awards Buenos Aires business group exclusive rights to the world's first Barbie Store.
Publish date:
Social count:

Mattel has given a business group from Buenos Aires the exclusive rights to the world's first Barbie Store in Argentina.

The agreement also entitles the group, led by the store's founder Tito Loizeau, to the store's licence in Uruguay and Paraguay plus first-option rights in the rest of Latin America, while Mattel can expand the concept across the world.

The group invested $500,000 into the store's opening. Mattel will make a percentage from sales.

Girls will be able to have their hair and make-up done in the store and try on costumes. There is also a playroom and cafe.

Loizeau said: "There are girls who come every single day. No one understands it."

Mattel's Richard Dickson added: "We've done a lot of work to maintain Barbie's relevance by extending her into other parts of a little girl's life."

The shop sells t-shirts, skirts, pants and handbags - most in shades of pink - that are designed and made in Argentina and only available at the Barbie Store. The range targets girls aged from three to six.



Barbie?s arrival 50 years ago wasn?t just a product launch; it was part of, and a reflection of, a cultural change which saw young people assuming new significance and a new identity in the world.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.