Barbie to star at London Fashion Week - Licensing.biz

Barbie to star at London Fashion Week

Mattel property to sponsor Louise Gray's spring/summer 2013 show.
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1_Louise Gray Portrait by Rankin.jpg

Mattel and Barbie are looking to make a splash at London Fashion Week, collaborating with Louise Gray on her spring/summer 2013 show.

Three adult looks inspired by Barbie will appear, forming part of Gray's new collection.

The designer will also be dressing a special one-off Barbie doll in one of the new season looks she has created for her.

"My clothes are always about colour and fun - making a bold statement through the way you dress," Gray explained. "I wanted to see Barbie in some separates and layer up her look, giving her a different way to be girly and fun, than how people are used to seeing her."

Emma Stowers, marketing manager at Mattel UK, added: "Barbie is a big fan of Louise Gray so we are delighted to support her show. We can't wait to see her interpretation of the brand and, ultimately, what Barbie will be wearing next season."

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