Barry the Fish with Fingers hits the US - Licensing.biz

Barry the Fish with Fingers hits the US

Sue Hendra?s latest children?s book to be published in the US and Canada by Random House.
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The Bright Agency, part of the Bright Group, has secured a deal for the leading author/illustrator Sue Hendra’s latest book Barry the Fish with Fingers is to be published in the US and Canada by Random House USA.

The US publication is part of a worldwide publishing deal whereby Bright sold the US and Canadian rights for the book to Random House USA, whilst Simon and Schuster UK bought the rights for the UK and the rest of the world.

Each publisher has created its own version of the book for the two markets to take into account cultural differences, as an English fish finger is an American fish stick.

In the UK a major PR campaign has seen press giveaways and coverage in parenting magazines and on websites - with high profile slots for the book at Waterstone’s, Borders and Asda.

Bright MD Vicki Willden-Lebrecht said: “Barry the Fish with Fingers is a wonderful book and it’s in very capable hands with Random House USA and Simon and Schuster UK.

“Sue is a huge, huge talent in the world of children’s picture books and the new book is absolutely hilarious – it can work in any number of markets and I’ve no doubt that after conquering America, Barry will be taking on the world.”

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