Ravensburger has signed up to make a range of licensed Battersea Dogs and Cats Home jigsaw puzzles while The Bradford Exchange will develop giftware.
Battersea has also agreed a partnership with Lily’s Kitchen for Battersea branded ‘Forget me Not’ dog treats, which will be available in Waitrose stores.
This September the famous home will return to TV screens in a new seven-part ITV1 series presented by Paul O’ Grady.
Lucy McCredie, licensing consultant for Battersea Dogs & Cats Home said: “These new licences add to our growing number of partners which include Portico Designs, Random House Children’s Books and Woodmansterne. Royalties from the licenced products will support Battersea in caring for thousands of lost, unwanted, and abandoned dogs and cats every year.”
Benn Bramwell, marketing manager for Ravensburger added: “We’re delighted to be working with Battersea Dogs and Cats Home on new designs for a 100 and 1000 piece puzzle to be launched in January 2013. We anticipate considerable interest in the products thanks to the outstanding imagery and Battersea’s place in the nation’s hearts.”
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.