Gaming merchandise licensee Battle Ant has launched a new online community - Taymai.
Standing for Tell All Your Mates About It, it is designed to encourage gamers to talk about what they love in games and gaming, including development, playing and the merchandise that goes with them.
It will also offer access to the Taymai forum where gamers can talk about what's hot and what's not, as well as a blog and Twitter, Facebook and Pinterest pages.
There will also be an online shop.
"We are now seeing an evolution of the gaming sector where merchandise goes hand in hand with the playing experience, so we wanted to develop an online community that celebrates this," said Steve Manley, founder of Battle Ant and Taymai. "This is exactly what Taymai does - it is a focal point for both gamers and developers alike to shout about games and merchandise, and also allows us to provide a route to market for fantastic new products such as the Hungry Shark plush."
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