BBC grabs 3rd and Bird

Global distribution rights for new animated pre-school series snapped up.
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BBC Worldwide has acquired the global distribution rights for TV and merchandise for new Little Airplane pre-school show 3rd and Bird.

Due to launch on Cbeebies this autumn, the show is centred around a community of birds that live, learn and play in the branches of a tree. 3rd and Bird has been created in bold photo-puppetry animation – a style created by Little Airplane.

To ensure international appeal, the show has been written and researched on both sides of the pond with expertise from Britain and America, lead by creator and founder of Little Airplane, Josh Selig.

“We’re thrilled to be working with Little Airplane on this project,” said Gill Pritchard, director of children’s at BBC Worldwide. “3rd and Bird is an enchanting property packed with entertaining stories, songs and cute characters – it is beautiful and I am captivated by the little bird Muffin. Our expertise of the pre-school market gives us confidence that 3rd and Bird will resonate across the world.”

BBC Worldwide is hoping to replicate the success it has enjoyed with Ragdoll’s In The Night Garden, which was the fastest growing new toy property for the whole of 2007 according to NPD data in December, earning £10.8m in value.

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