BBC launches Top Gear mag in Portugal

BBC Magazines strikes deals with Goody Consultoria to launch the title in Portugal.
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The monthly magazine launched in Portugal today (June 30th) under the editorship of Paulo Passarinho.

The magazine launched with a 35,000 copy circulation and around 35 per cent of the content was produced locally, with the rest taken from the UK edition of the title.

Passarinho commented: “We are very excited to be launching Top Gear in Portugal.

"We strive to publish unique and exclusive magazines and Top Gear has precisely that kind of singularity that makes magazines a different and successful medium.”

Joanna Marshall, head of international licensing and syndication at BBC Magazines, added: "Top Gear Magazine offers unique content and a strong positioning in the automotive market.

"We are very excited to work with Goody Consultoria SA in the Portuguese market.”

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