BBC Magazines makes foray into Taiwan - Licensing.biz

BBC Magazines makes foray into Taiwan

Lonely Planet and BBC Knowledge Magazine launching into region after deal with Cite Publishing.
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BBC Worldwide is teaming with Cite Publishing to launch two of its publications into Taiwan.

Lonely Planet Magazine was released in the region today (August 1st) and will be followed by BBC Knowledge Magazine on September 1st.

Both titles will be released monthly and will feature local content. Ku Ya-Sui and Ho Wei-Yi will edit Lonely Planet, while Ku Ya-Sui and Lin Hui-Wen will head up BBC Knowledge.

"We are extremely pleased to be working with Cite Publishing on two of our key titles for the Chinese market in Asia," said Chunleong Ong, licensing manager, Asia at BBC Worldwide. "This is the fifth international edition of Lonely Planet Magazine to be launched in Asia in the last two years, reaffirming how the consumer travel magazine market has grown in this part of the world.

"The launch of the third edition of BBC Knowledge in Asia has demonstrated the growing audience for informative and entertaining factual content here."

Cite Publishing said of the new deal: "We're delighted to be working with BBC Magazines for the first time."

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