BBC Magazines readies Koala Brothers app - Licensing.biz

BBC Magazines readies Koala Brothers app

Exclusive deal signed with Spellbound to develop firm's first pre-school magazine app for brand.
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Spellbound Entertainment's The Koala Brothers are to star in their own app, after BBC Magazines struck an exclusive deal with the company.

The app is being developed by the digital team behind BBC Magazines' Focus app, plus the Good Food magazine app.

It will initially launch on iTunes for iPad, iTouch and Mac users, expanding onto Android devices via Google next year.

"We have had a long standing relationship with Spellbound and a great understanding of the Koala Brothers brand, so we are very excited about working together to create something that's truly unique in this market: a multi-layered super app for pre-schoolers," said Pauline Cooke, publisher of pre-school titles at BBC Magazines.

Peter Curtis, joint MD at Spellbound, added: "We are delighted to be working with BBC Magazines on this exciting new venture. The app market is growing fast and we believe a digital magazine app for The Koala Brothers will be very popular with our fan base across the globe."

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