BBC Magazines unveils Doctor Who Monster Partwork - Licensing.biz

BBC Magazines unveils Doctor Who Monster Partwork

Doctor Who: Monster Invasion, a new fortnightly partwork, to launch in May.
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The partwork will comprise a magazine with collectable cards aimed at an eight to 12 year-old audience. It will launch across the UK in early May, to coincide with the return of the BBC TV series.

The launch follows a successful test in the West Country last year and will be supported by a national TV advertising, print and online marketing campaign, an interactive website with games and point of sale promotions in 3,000 independent retailers.

Part one of Doctor Who: Monster Invasion will retail at a promotional price of £1.50 (normal retail price is £2.60) and will contain a magazine featuring an episode guide; an A-Z of monsters; an alien slamdown fold-out poster; two packs of cards and the first section of a three-part giant poster.

Parts two and three each come with one pack of cards; the first and second part of a collectable Tadis storage box and the remaining sections of the giant poster.

Packs of the collectable ‘monster’ cards can also be purchased separately, at £1.50.

BBC Magazines’ head of artworks, Ceri Murray, said: “There is a huge appetite among the pre-teen audience for the Doctor Who brand, as demonstrated by the success of our weekly Doctor Who Adventures magazine.

"Building on the success of Top Gear Turbo Challenge – our first ever partwork – Doctor Who: Monster Invasion gives fans the chance to learn more about the monsters from their favourite show through ‘collectables’, which are hugely popular with this age group.”

Doctor Who: Monster Invasion is being distributed by Seymour and will available from all good retailers.

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