BBC revs up new Top Gear deals - Licensing.biz

BBC revs up new Top Gear deals

Wesco and Trademark Products now on board.
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BBC Worldwide has revealed at Spring Fair two new licensing agreements for Top Gear.

Wesco will be producing a range of branded wall and alarm clocks, watches, gift sets, children's watches, computer accessories and a torch.

Meanwhile, Trademark Products was awarded a clothing licence for a range using the Top Gear logo.

The deal comes as BBCW revs up its commitment and focus across its adult brands portfolio, under the guidance of new commercial director Gavin Miller. He has been tasked with identifying and developing licensing strategies to build the likes of Top Gear, Strictly Come Dancing, Planet Earth and Doctor Who, extending them into new licensing channels, including merchandising.

Wesco's range, with the first product due in the summer, will include a Stig projection alarm clock, wall clock, Stig mouse and mouse mat, aluminium torch, pen, Stig USB memory stick, amphibious vehicle mouse and mat set, plus a Stig watch.

Meanwhile, Trademark has agreed a two-year deal to extend the range into the wider High Street market with trend driven t-shirts, sweaters and hoodies to launch in early summer.

The collection will use a new Top Gear artwork direction which includes new-look packaging.

Further deals for the brand have also been signed with Half Moon Bay to develop a design-led gift range, plus Star Cut-Outs, which will be producing life-size Top Gear cardboard cut-outs and wall stick ups. Both licensees will launch product in the autumn.

BBCW's Miller said: "The Top Gear brand lends itself to creative and innovative merchandise products which we're able to exploit with forward-thinking licensees on board."

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