BBC takes on Mountainbike Challenge - Licensing.biz

BBC takes on Mountainbike Challenge

CBBC joins Greentube AG's media partner network for free downloadable games.
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The BBC has inked a licensing deal with Vienna-based Greentube AG, a developer of free downloadable games which are financed through in-game advertising.

Mountainbike Challenge 08 has been launched within the newly established Sports Village section of the CBBC website, which was set up for promotion of games during the Beijing Olympics.

"We are very proud that the BBC has joined the network of global partners around our high quality games," commented Eberhard Dürrschmid, CEO of Greentube. "This further confirms our strategies and honours the work we are doing in constantly improving the concepts and games we are living for.

"Although we are still a comparably small Austrian company, we have evolved into a major global player for casual online and downloadable multiplayer games within the past five years."

Greentube's series of free downloadable sports games are played by more than seven million people across the globe and is still expanding. New games will be added to the existing portfolio within the next 12 months and several new media partners have agreed to licence the upcoming season of Ski Challenge, which starts in December.

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