BBC Worldwide is looking to ramp up the digital side of its business, hiring Daniel Heaf in the newly created role of digital director.
Heaf will work alongside all businesses within the company to help expand the existing digital culture, while also driving international oppportunities in both product and business models.
Digital businesses currently account for over five per cent of company revenues.
BBC Worldwide CEO John Smith said: "We have made great strides in growing our digital portfolio with audiences all around the world consuming our news and entertainment content on a multitude of platforms.
"Dan is expertly equipped to provide a strong digital vision as we continue to realise our digital ambitions."
Heaf joins BBC Worldwide from Channel 4 where he was digital commissioner of 4iP, the company's digital innovation fund, for two years. Prior to that, he was director of digital ventures at BBC Worldwide.