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BBC Worldwide adds to Something Special portfolio - Licensing.biz

BBC Worldwide adds to Something Special portfolio

HTI signs first wheeled toy licence for the Cbeebies brand.
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BBC Worldwide has signed its first wheeled toy licence for the Something Special brand with HTI.

The deal covers Move and Groove scooters, Quad skates, ten-inch and 12-inch bikes, plus Balance Bikes, all of which are due to launch in autumn/winter.

"We are delighted to be working with the BBC on such a flagship Cbeebies properties," said Andrew Coplestone, HTI's licensing director. "As a leading manufacturer in wheeled toys, we are looking forward to applying our design and development expertise, combined with such a bold, colourful brand identity to deliver a winning range of wheeled toys that truly is 'something special'."

Clare Piggott, head of merchandising at BBC Worldwide, added: "It's an exciting time to be launching a eange of wheeled toys for Something Special with HTI.

"Demand for Something Special is really gaining momentum in the market and wheeled toys are a perfect addition to our expanding product ranges."

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