BBC Worldwide and Emirates strike Cbeebies deal

Pre-school brand to launch as dedicated channel on airline's 'ice' in-flight entertainment service.
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BBC Worldwide has secured a deal with Emirates to launch Cbeebies as the airline's first ever branded channel targeting children aged six and under.

From November 1st, Emirates will feature a bespoke Cbeebies-branded channel showing a selection of shows including Charlie & Lola and Nina and the Neurons. The channel will also be home to several titles developed by the BBC and BBC Worldwide for the international Cbeebies TV network, including Baby Jake and Mr Bloom's Nursery.

"As a company, we are committed to serving our international audiences - both young and old - with the best British content across a range of media platforms," said Ian McDonough, SVP and GM EMEA, BBC Worldwide Channels. "This Cbeebies branded channel on Emirates will keep young fans entertained and bring yet more children on a journey of learning and discovery."

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