BBC Worldwide appoints a marketing director

Fiona Eastwood steps up after 14 months as commercial director for Doctor Who.
Publish date:
Social count:
1_BBC Worldwide.jpg

Starting in January 2012, Eastwood will lead marketing plans across all areas of the consumer products business, including 2|entertain and BBC licensed product.

She will also be responsible for music, BBC Shop and publishing partners Random House, Pearson and Penguin.

She joins from BBC Worldwide’s brands, consumer and new ventures department where for the past 14 months she was commercial director for Doctor Who. BBC Worldwide credits Eastwood for growing the global commercial revenues of Doctor Who, particularly in the US.

Prior to her work on Doctor Who, Eastwood held roles at BBC Worldwide including head of global marketing planning and head of marketing, home entertainment and before that she spent 8 years at the BBC in senior marketing roles.

Eastwood said: “The Consumer Products division boasts a fantastic portfolio of brands and talent, which I can’t wait to begin work on.

“The cornerstone of our strategy going forward is to put the consumer at the heart of everything we do, further deepening their enjoyment and engagement with these amazing franchises. It’s great to be joining the division at this very exciting stage of growth.”


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.