BBC Worldwide appoints Kidz Entertainment - Licensing.biz

BBC Worldwide appoints Kidz Entertainment

Firm announces partnership with Kidz Entertainment /EEMC to represent In the Night Garden in Scandinavia and Eastern Europe.
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The pre-school property has sold to 29 countries to date and has recently launched on TV in Denmark and Poland and will roll out to Norway, Sweden, Finland and Iceland in the coming months.

Kidz Entertainment has been appointed to manage the licensing programme across all territories including overseeing the launch of master toy licensee Hasbro’s range.

In the Night Garden was launched in the UK in 2007. Upsy Daisy, Igglepiggle and Makka Pakka are household names across the country, where the toys and products from licensing partners have been bestsellers at retail.

Guy Lamont, International licensing manager, BBC Worldwide said: “We’re delighted to announce the appointment of Kidz Entertainment for In the Night Garden. It’s one of our flagship properties in the UK and is now rolling out across the World where we already seeing great merchandise success.”

Kidz Entertainment CEO Anna Lisa McBride said: “In the Night Garden is a real jewel. Each aspect of the brand - from the beautifully crafted show itself to the marketing and licensing programmes – has been carefully put together.

“We are confident that children and parents in our territories will love the show as much as the UK market has and we are looking forward to working with partners to bring this special property to retail here.”

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