BBC Worldwide appoints new MD for children's division

Neil Ross Russell to take on the role following the departure of Gill Pritchard.
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BBC Worldwide has appointed Neil Ross Russell as its new managing director for children's.

Russell will take responsibility for the cross-media international exploitation across the firm's portfolio of children's brands from August 11th - following the departure of outgoing director Gill Pritchard. He is currently working as a consultant in BBC Worldwide Channels.

Russell's background is in strategy and business development, having most recently been business development director for Sparrowhawk Media Group, which is now part of NBC Universal. One of his key achievements was the creation of digital independent children's channel KidsCo - the three-way joint venture between Sparrowhawk, DIC and Nelvana.

"This is an incredibly exciting time to be joining the children's business, as we extend global and cross-platform opportunities for BBC brands," Russell commented. "It's also a real privilege to be working on some of the most important brands in children's television today - and to have the opportunity to realise their potential in a rapidly evolving children's media environment.

"I'll be working to maintain and improve upon the strategic alliance we have with our public service colleagues at Cbeebies and CBBC, to strengthen our existing relationship with top class indies and jv partners such as Ragdoll, Penguin and Tiger Aspect, and strengthening our position as the distributor of choice whilst maximising the value of the rights owned by the indie community."

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