BBC Worldwide celebrates success of Go Jetters school initiative

The new school programme has already proved a big hit, attracting sign-ups from 200 primary schools.
Author:
Publish date:
Social count:
0
0 go jetters.jpg

BBC Worldwide is celebrating the outstanding success of its Go Jetters school initiative, after 200 primary schools signed up within 24 hours.

The on-the-ground campaign is based on characters and geography themes from the popular CBeebies series, bringing the values and educational entertainment of Go Jetters to the classroom with specially-created packs of materials to help teachers plan lessons around a selection of geography-based activities.

The exclusive packs are being delivered this week to coincide with the start of the new school year, and include books for the school library, magazines and DVDs for every Year One child, a poster, a jigsaw and funky fact files.

“We are really excited to see the initiative coming to life and are thrilled by the overwhelming response we have had to our campaign already from Year One classes all over the country,” said Nancy Twynam, head of marketing at BBC Worldwide.

“We wanted to find an interesting way of bringing the geographic themes of the show to life in the classroom and at home, and feel the initiative we’ve put together with Playtime PR will really help us nurture the next wave of Go Jetters fans," she continued.

"Seeing such a positive response from teachers at launch has reaffirmed our belief that Go Jetters is a perfect fit for the Year One setting and we are looking forward to seeing how the classes embrace the activities and collateral we’re providing them with."

The animated adventure comedy series aimed at four to six-year-olds has been a hit with school-aged youngsters, with a second series due to air from September 18th.

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.