BBC Worldwide partners with Assured Products for Top Gear products - Licensing.biz

BBC Worldwide partners with Assured Products for Top Gear products

A premium branded car care range is on the way from the consumer cleaning products brand.
Author:
Publish date:
Screen Shot 2018-01-29 at 16.48.53.png

BBC Worldwide has partnered with cleaning products company Assured Products for a line of Top Gear branded car care gift products.

A range of car cleaning gift sets is to be launched into retail and will include premium quality products such as Polymer Shampoo, Wet Wax, Waterless Wash & Wax, interior Cleaners, Leather Care, Tyre Care, Wash Mitts, Sponges, Chamois and a range of car Air Fresheners.

On February 3rd, the full range of Top Gear Gift Sets will be unveiled at the Spring Fair, NEC Birmingham, and will be available at retail from Autumn/Winter 2018.

“With Series 25 on the horizon we are thrilled to be expanding on our Top Gear licensing portfolio and look forward to working with Assured Products Ltd,” said Jason Easy, head of licensing at BBC Worldwide.

Managing director Peter Graham from Assured Products Ltd added: “Top Gear plays to a global audience and we are very excited to be bringing our premium quality products to the BBC Top Gear brand and have created an innovative, high performing, strong product range to demonstrate the same professional quality synonymous with Top Gear.

Assure Products Ltd join a raft of Top Gear licensees, including Zeon, TDP, Aykroyds, Topps, DreamTex, Kinnerton, Danilo and Cooneen.

Related

4_Top Gear logo.jpg

Top Gear

BBC Worldwide explains how Top Gear is much more than just a car show, but a proper lifestyle brand.