BBC Worldwide partners with Assured Products for Top Gear products

A premium branded car care range is on the way from the consumer cleaning products brand.
Publish date:
Social count:
Screen Shot 2018-01-29 at 16.48.53.png

BBC Worldwide has partnered with cleaning products company Assured Products for a line of Top Gear branded car care gift products.

A range of car cleaning gift sets is to be launched into retail and will include premium quality products such as Polymer Shampoo, Wet Wax, Waterless Wash & Wax, interior Cleaners, Leather Care, Tyre Care, Wash Mitts, Sponges, Chamois and a range of car Air Fresheners.

On February 3rd, the full range of Top Gear Gift Sets will be unveiled at the Spring Fair, NEC Birmingham, and will be available at retail from Autumn/Winter 2018.

“With Series 25 on the horizon we are thrilled to be expanding on our Top Gear licensing portfolio and look forward to working with Assured Products Ltd,” said Jason Easy, head of licensing at BBC Worldwide.

Managing director Peter Graham from Assured Products Ltd added: “Top Gear plays to a global audience and we are very excited to be bringing our premium quality products to the BBC Top Gear brand and have created an innovative, high performing, strong product range to demonstrate the same professional quality synonymous with Top Gear.

Assure Products Ltd join a raft of Top Gear licensees, including Zeon, TDP, Aykroyds, Topps, DreamTex, Kinnerton, Danilo and Cooneen.


4_Top Gear logo.jpg

Top Gear

BBC Worldwide explains how Top Gear is much more than just a car show, but a proper lifestyle brand.

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.