BBC Worldwide has announced plans for a new school initiative based on characters and geography themes from Cbeebies series Go Jetters.
The animated adventure comedy series aimed at 4-6 year olds, sees plucky hero adventurers Xuli, Kyan, Lars and Foz travel the world with their teacher, Ubercorn – a disco-loving unicorn. Each episode focuses on a famous landmark that gets ‘glitched’ by the mischievous Grandmaster Glitch and the Go Jetters have to work together to return the landmark to normal.
Targeting 200 Year One classes initially, the aim is to bring the values and educational entertainment of Go Jetters to the classroom along with a take-home colouring competition and magazine.
BBC Worldwide will provide each class with specially-created packs to help teachers plan lessons around a selection of geography-based activities from Go Jetters. The packs will also contain materials to use in the class and for the children to take home from Go Jetters licensees including Immediate Media, Fisher Price, Penguin and Ravensburger.
Each pack also contains a brand new mascot for every participating class – a cuddly 10-inch Ubercorn. There will also be a competition for each school to design its own landmark, with the winning school receiving a visit from the Ubercorn costume character who will make an appearance at their school summer fete or sports day in 2018.
“We are really excited to be launching this campaign to Year One classes in the UK,” says Nancy Twynam, head of marketing at BBC Worldwide, “We wanted to find an interesting way of bringing the geographic themes of the show to life in the classroom and at home, and feel the initiative we’ve put together with Playtime PR will really help us nurture the next wave of Go Jetters fans."
"Playtime conducted qualitative research directly with teachers of this age group and the materials have been tailored to fit the needs identified in those sessions," added Twynam. "We’ll be actively engaging with every teacher and teaching assistant who signs up, evaluating the popularity and effectiveness of the packs and gauging how the children are reacting to the themes from the show.”